Who we are

About Us
Welcome to Double E Ranch Wear, where the grit and authenticity of ranch life collide with the timeless charm of Western fashion. From our one-of-a-kind, in-store designed clothing to our hand-stamped jewelry and beyond, we’ve got something for everyone who shares a love for Western style.

At Double E, we’re all about family. I’m Jaycee Erickson, the proud owner, and the backbone of this shop. Right by my side is my husband, Eli—he’s with me through every step of the journey. And, of course, our little boy is never far behind, and we’ve got another baby on the way!

As someone who doesn’t get dressed up as often as I’d like, I always struggled to find clothes that truly resonated with me—something I could love and feel comfortable in. That’s when I decided to take matters into my own hands. Double E Ranch Wear is my answer to that gap, and I hope it’s a place where you can find pieces that fit your style and tell your own story.